Kia UK amplified the voice of its customers and ramped-up online engagement as part of a focus on brand reputation that delivered a 14-fold increase in engagement for its retailers.
Online reviews should be embraced by car retail businesses to “create a narrative of good customer service”, AM’s latest ‘General Managers Guide to…’ webinar heard.
Snows Motor Group emerged from Reputation’s 2021 Auto Report to secure top place in the rankings of UK car retailers by online reputation – with Hyundai the leading car manufacturer.
Reputation is proving “the difference between success and failure” for car retailers navigating a period rocked by vehicle supply shortages in a market buoyed by strong consumer demand.