Take a walk through your average produce aisle these days and there are more choices than ever, but one farm has a very eyecatching Marketing Strategy to entice you. And it all has to do with the bright picture of a lile boy named andy. But have you ever stopped to wonder, who is this andy boy guy anyway . Andy boys my father, andy darrigo, hes the face on the label and a lot of people ask, is there an andy boy and i say, yes, there is. Who is this . Yep. Its me. Oh. Ha ha. You see, when folks around here say andy darrigo is the face of andy boy produce, they mean it, literally. Now 86 years young, he, along with his daughter margaret and son john, run one of the most successful farms in the salinas valley. It all started back in the early 1900s, when andys dad and uncle emigrated from sicily and went through ellis island. They were both teenagers and spoke barely any english, but they had a dream for something better. This is the American Dream where people see opportunity. I dont kno
The Leadership Group basically for free. Because we want to capture in the them to the dna that david packard, our founder had, which waa balae of running, brilliance, Dynamic Companies while, at the same time, being deeply engaged in your communities and in the quality of life of your employees. That is the scale that we want to raise up in these incredibly innovative young entrepreneurs. We have about 20 of them here in the audience today. I want to just mention three of them and embarrass them. They do not know i am going to do this. All of these at this in common. They have less than 40 employees currently. Their business has been around for less than four years. And, like me, they are younger than 40 years old. [laughter] why are you laughing . [laughter] let me introduce the ceo of snoozie. Stand. [applause] the ceo of good joe. [applause] and the ceo of sylvantex. [applause] a lot of these startups doing incredible innovation. Some will succeed. Others will not. These people, ho
Label and a lot of people ask, is there an andy boy and i say, yes, there is. Who is this . Yep. Its me. Oh. Ha ha. You see, when folks around here say andy darrigo is the face of andy boy produce, they mean it, literally. Now 86 years young, he, along with his daughter margaret and son john, run one of the most successful farms in the salinas valley. It all started back in the early 1900s, when andys dad and uncle emigrated from sicily and went through ellis island. They were both teenagers and spoke barely any english, but they had a dream for something better. This is the American Dream where people see opportunity. I dont know how my grandfather was living there, could scrape up enough money to put 2 kids on a boat to the United States and probably inowing theyd never see them again. But they knew there was no opportunity there where they lived. And i think thats what the United States is all about. The 2 brothers started their operation in new york, but then moved out west to beai
Most popular location in the city arts system. Reservations for weddings and other events a coming up on california cotntry. Meet the boy on the label that is now the man in charge. And wait until you see what theyre growing at one farm. Trust me, youll want to stay tuned for that. Plus, were getting giddy for goats. And our Grocery Store guru is back with some inside tips on picking potatoes. Its all ahead, and it starts now. [captioning made possible by California Farm Bureau federation] welcome to california country. Im your host, tracy sellers. Our first story today involves a family that has taken the lessons of the past to ensure success today and in the future as well. Take a walk through your average produce aisle these days and there are more choices than ever, but one farm has a very eyecatching Marketing Strategy to entice you. And it all has to do with the bright picture of a lile boy named andy. But have you ever stopped to wonder, who is this andy boy guy anyway . Andy bo
Coming up on california cotntry. Meet the boy on the label that is now the man in charge. And wait until you see what theyre growing at one farm. Trust me, youll want to stay tuned for that. Plus, were getting giddy for goats. And our Grocery Store guru is back with some inside tips on picking potatoes. Its all ahead, and it starts now. [captioning made possible by California Farm Bureau federation] welcome to california country. Im your host, tracy sellers. Our first story today involves a family that has taken the lessons of the past to ensure success today and in the future as well. Take a walk through your average produce aisle these days and there are more choices than ever, but one farm has a very eyecatching Marketing Strategy to entice you. And it all has to do with the bright picture of a lile boy named andy. But have you ever stopped to wonder, who is this andy boy guy anyway . Andy boys my father, andy darrigo, hes the face on the label and a lot of people ask, is there an a