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Our Friends in London designs a universally friendly identity for sake brand Wakaze Briefed to democratise sake and demystify age-old traditions, the agency’s response is illustrative, fresh and approachable. Words After launching in 2020, Our Friends in London – an ad agency created by Peter Hale – has already racked up a great list of clients and projects. Referring to the team as a “group of creative thinkers and do-ers” who formed to disrupt traditional methods of working and designing, Peter works alongside strategy director Linda Chen, creative director Russell Saunders and brand designer Eddie Fowler. The agency has over 20 years’ experience and works on all sorts, from food and drink, sport, commerce, retail and placemaking. ....