The murky space of ‘social audio’
Updated:
Updated:
June 10, 2021 00:41 IST
While apps like Clubhouse give a push to innovation, privacy and data rights remain out of focus
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While apps like Clubhouse give a push to innovation, privacy and data rights remain out of focus
Clubhouse, a new social networking app based around audio rooms, surpassed 2 million Android downloads across the world last month. The key feature of the app is the unique medium audio through which its users interact. This distinguishes it from well-established social media and messaging platforms like Facebook, Instagram, TikTok, WhatsApp, and YouTube, which employ text, images, video, or a combination of three. In Clubhouse, the concept of old-school text chat rooms is replaced with the immediacy of the human voice. The app neither has any separate texting features, nor the option to create elaborate online profiles, thus keeping the focus purely on audio-based interaction.
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