The momentary flash on national TV of a diamond bracelet on Taylor Swift’s wrist meant a sales bump for a veteran-owned jewelry company that created the piece.
Sales rise swiftly for Army veterans who bejeweled Taylor's 'TNT' bracelet stripes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stripes.com Daily Mail and Mail on Sunday newspapers.
Taylor effect is Swift for Lancaster custom jeweler - Central Penn Business Journal cpbj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cpbj.com Daily Mail and Mail on Sunday newspapers.
Vets' jewelry company feels the 'Swift effect' after the singer wore diamond bracelet southcarolinapublicradio.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from southcarolinapublicradio.org Daily Mail and Mail on Sunday newspapers.
A year ago NPR talked with two former U.S. Army Rangers who started a jewelry company. After Taylor Swift wore one of their bracelets at a football game, their sales jumped 2,000%.