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Financial outcomes improved with well-timed 'digital nudges'

New research from CBA’s financial wellbeing team shows how instant and well-timed digital nudges about financial trade-offs can impact customers’ ....

Andrew Mcmullan , Commonwealth Bank , Chief Data , Analytics Officer , Customer Engagement Engine , Artificial Intelligence ,

CBA's Can4Cancer initiative delivers cancer research breakthrough

New figures from Commonwealth Bank highlight a record number of claims being started by customers wanting to access unclaimed government benefits and. ....

Andrew Mcmullan , Commonwealth Bank , Customer Engagement , Analytics Officer , South Australia , Customer Engagement Engine , South Australia , Artificial Intelligence , Machine Learning , Cancer Research , Public Health ,

More than 1.5m claims commenced to uncover government benefits and rebates

More than 1.5m claims commenced to uncover government benefits and rebates
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Andrew Mcmullan , Commonwealth Bank , Customer Engagement , Analytics Officer , South Australia , Customer Engagement Engine ,

CBA tackles disaster response with 'smart data model'


By
Kate Weber
on Mar 15, 2021 12:31PM
Helps bank offer same-day assistance to impacted customers.
CBA is using custom-built algorithms to keep track of natural disasters and bad weather events across Australia in order to offer same-day assistance to impacted customers.
The bank said its algorithms monitored multiple data sources from official emergency sources and weather alert systems to offer same-day 1:1 support to those customers impacted by natural disasters.
The bank then uses its Pega-powered customer engagement engine (CEE) to cconnect with customers who may be impacted and also offer support that aligns to their needs, such as deferring a loan or offering an emergency overdraft, chief analytics officer Dr Andrew McMullan said in a statement. ....

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