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VkusVill taps Chinese market, tests Tmall sales interfax.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from interfax.com Daily Mail and Mail on Sunday newspapers.
The Russian fresh food chain Vkusvill is closing its four Dutch stores. The retailer says the expansion project was not successful: Western consumers have different eating habits than Russian ones. ....
VkusVill closing stores in Netherlands interfax.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from interfax.com Daily Mail and Mail on Sunday newspapers.
Ad Appearance Is No 'Recipe For Happiness' For Russian LGBT Family rferl.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rferl.org Daily Mail and Mail on Sunday newspapers.
Russia’s first major corporate LGBT+ scandal Social media went into a meltdown this week when supermarket chain VkusVill launched and then suppressed an ad campaign involving a homosexual couple. Vkusvill suffered significant reputational damage in what was the first major LGBT+ scandal to engulf a top Russian company. VkusVill is a successful Moscow food retailer that is somewhat comparable to U.S. chain Whole Foods. The company promotes a healthy lifestyle and stocks fresh food, healthy ready-made meals, and plenty of sugar-free options. A typical VkusVill customer is a ‘sophisticated’ city resident with a slightly above average budget and a desire to ditch their bad habits. ....