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The pandemic is making natural ingredients more popular, Symrise says
The company said the trend is driven by younger consumers and is likely to have staying power even after the coronavirus pandemic is over. By: Jessi Devenyns
The pandemic accelerated the movement of consumers toward more natural products and ingredients, ingredients manufacturer Symrise told Food Ingredients First.
Attributes of the natural category typically include food choices that are minimally processed, sport clean labels and have a supply chain that is ethical and environmentally friendly, the company said. Symrise cautioned the meaning of the term natural varies across food and beverage categories as well as geographical regions. However, the company noted this shift is predominantly driven by younger consumers.