Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images
The Reebok uniform deal is over. Now it’s Venum’s turn to clothe the fighters of the UFC.
What does that mean in practical terms? Details are scarce but everything points towards nothing fundamentally changing. The new Venum fight kits (that we’ve seen) look about as bland as the Reebok kits, and the pay structure isn’t exactly spicy either - people comparing the numbers realized the increase in money paid to fighters through the new deal hasn’t even kept up with inflation since the 2014 deal.
MMA Fighting
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Guilherme Cruz, MMA Fighting
UFC’s new apparel deal kicked off Thursday as the Reebok era ends and the Venum era begins. But according to one man, the latter still has to figure out one hurdle when it comes to Brazil.
Brazilian businessman Andre Vieira was a co-owner of Venum before the company split into two different entities on Jan. 4, 2016. He now owns the rights to the brand in his native country while Franck Dupuis, his former partner, is the CEO in charge of Venum’s global business operations.
The UFC called Venum its “exclusive global outfitting and apparel partner” in July 2020. The first Venum-outfitted card is scheduled for UFC Vegas 23 on April 10 in Las Vegas.