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Clubhouse, The New Hustle, and Less is More

Another new social platform is taking the industry by storm: Clubhouse, a voice-first platform, is the talk of the town for a large swathe of wine pros. It’s like the First Rule of CrossFit all over again: Make sure everyone knows you Clubhouse.
My good friend Andre Ribeirinho asked me why, as a tech leader, I muted Clubhouse conversations on Twitter.
First, I’m not at all against Clubhouse. It’s exciting to have a new social media platform with a novel variety of engagements. In fact, you’ll sometimes find me quietly in a room, listening, learning, and analyzing its benefits for our industry. Industry analyst Jeremiah Owyangappropriately calls it a Goldilocks medium one that’s just right for casual users, thanks to the ease and familiarity of voice. I think the platform is especially timely, considering our need for human connection during the loneliness caused by the pandemic. I also think the power of audio will be increasingly important, especially given th ....

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International Experts Discuss a Reimagined Wine Industry at wine2wine Business Forum

Photo courtesy of Wine2Wine Business Forum.
In a post-pandemic world, the wine industry will need to look very differently than it does right now, and the 2020 digital edition of the wine2wine Business Forum, presented in collaboration with the wine2wine Exhibition, boldly reimagined this future.
Dubbed “Focus 2020,” the event, streamed on November 23 and 24, addressed how entrepreneurs can tap into new revenue sources and better engage with consumers through a number of presentations spanning sustainability, education, and digital marketing. A major theme throughout the forum was inclusivity, with actionable takeaways on how businesses can become more diverse.
How Inclusivity Can Grow Wine’s Consumer Base ....

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