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Shifting Shopping Trends Push Retailers to Rethink Marketing
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7 fitness equipment manufacturers making Peloton, NordicTrack, Ergatta
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Shifting Shopping Trends Push Retailers to Rethink Marketing
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Precor
Peloton announced Monday that it was buying the fitness-equipment provider Precor for $420 million.
Analysts said the deal would play a significant role in both short- and long-term growth for Peloton, including increasing production capabilities through Precor s 625,000 square feet of manufacturing space, while also helping the luxury-fitness company push into more commercial venues like hotels and gyms. The deal helps Peloton add a large footprint to be able to serve consumers who will still continue to exercise from home as the restrictions and stay-at-home orders continue,
Andre Artacho, the
managing director of the growth consultancy Two Nil, told Business Insider.