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Will zero-party data restore consumers' trust in brand value? | Analysis

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit. ....

Eleanor Odwyer Duggan , Liz Adeniji , Suzanna Chaplin , David Nelson , Asia Pacific , Anders Lithner , Glenn Gore , How To Build , Health Promotion Board , Consumers Control Data , Build Trust , New Digital Era , Twilio Segment , Southeast Asia , Brand Metrics ,