- advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch this show. [slowly building orchestral music] - this is the week when the major broadcast networks unveil their fall lineup of shows, and every executive in hollywood knows how well the sopranos is doing on cable, which is a network problem. - i think hbo altered everything for this reason alone, is there were no commercials. - we are dependent on sponsors. there is so much we can do in terms of language, in terms of violence, and in terms of sex. - to a large degree, a lot of executives we
saturday night live, right? and it s usually the one that was on when they were in high school. so the people that were in high school during the 2000s won the jackpot. - it s true, you re so beautiful. [smooching and talking rapidly] - you re beautiful. why don t you look in the mirror sometime? you should look in the mirror. you re beautiful too. [smooching] - because over the course of that decade, you see some of the most extraordinary people come through that show. - we should mention that, although the waters above appear calm, below the surface, there is a frenzy of activity. - one of the hallmarks of snl is you need somebody to play the president, and will s w. was stellar. - he went this way. - will ferrell s george bush was sort of a lovable dummy. - how about a lifesaver here? - okay, yeah, that d be nice. - that a good idea? - yeah. - there you go. - while you re at it, can i get those antlers too? - yeah, all right. there you go, son. - yeah, i like these.