Kenya Takes Historic Step To Protect Women in Media
from left to right: Peninah Karibe, Sophie Ikenye and Anne Ngugi.
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Kenya has become the second country in Africa to launch the Unstereotype Alliance that seeks to broaden the representation of women, and men, in advertising and media, in an effort to curb negative social norms.
The Kenya National Chapter seeks to increase empowered women represented in the media to have impactful influences on both public and private environments.
While the media has for a while highlighted the widening gender imbalance, it has also been guilty of misrepresenting women in terms of the distribution of leadership roles and allocation of space for media coverage.