Nearly a dozen startups in India have the same thesis right now building a house of online brands, led by the success of US-based breakout unicorn Thrasio. Three-year-old thrasio had $500 million revenue and $100 million in profit last year. Now Indian investors are investing nearly $300 million in the first funding rounds of Thrasio's India equivalents many of whom are avoiding the spotlight, not even disclosing their company names to.