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The updated release reads: MAESTRO SECURES $15 MILLION SERIES B TO ACCELERATE THE GROWTH OF THE CREATOR ECONOMY Investors include: NetEase, Sony Music Entertainment, Acronym Venture Capital, Stadia Ventures, Twitch Co-Founder Kevin Lin and former Blizzard Entertainment executives Michael and Amy Morhaime. Maestro, the interactive live streaming platform for creators and content owners, today announces it has raised a $15 million Series B. New investors include NetEase, Sony Music Entertainment, and Acronym Venture Capital, alongside a host of industry titans including Twitch co-founder Kevin Lin and Dreamhaven cofounders and former Blizzard executives Michael and Amy Morhaime. This takes the total raised to date to $22 million. ....
Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro, which just nabbed $15 million in financing to grow its business. As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. The company has already worked with names as diverse as the Golden State Warriors, the Dallas Cowboys, and pop sensation Billy Eilish on embedding its interactive tools into various live events and promotions. ....