Normally a fight between consumer goods brands (whether food or clothing or even milk) would be welcomed by consumers. That’s because it signifies more choice, better quality, and perhaps lower prices.
According to him this goes against the spirit of 'Operation WHite Flood' and will create issues for the consumers as there is a shortage of milk in our country.
It was Amul vs Nandini in Karnataka last month, as the Gujarat firm’s announcement to enter the fresh dairy market in Bengaluru triggered a political storm. Now there are similar concerns in Tamil Nadu with CM Stalin saying that Amul is infringing on Aavin