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"Children don't like the taste of honey; this is a way of getting through to them": Prashant Agarwal, Dabur India


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Bread has many accompaniments in India – especially if you happen to nurse a sweet tooth. You could drizzle a splash of strawberry syrup on it, spread a spoonful of Nutella, or opt for a spoon of good, old-fashioned jam.
Dabur’s latest product makes an entry into this world and is attempting to portray an age-old Ayurvedic ingredient in a new light. The FMCG giant has introduced a product called Honey Tasties – in strawberry and chocolate variants. With an ad by Havas Worldwide that shows the coming together of two worlds, Dabur has officially arrived.
There is movement in this category after the stir in December 2020. Major honey brands such as Dabur, Patanjali, and Emami (Zandu Pure Honey) failed a purity test conducted by a German laboratory according to the Centre for Science and Environment (CSE), Delhi-based public interest research and advocacy organisation. Out of the 13 honey brands that were tested, Marico’s Saffola honey was th ....

Pragati Rana , Amitk Shrivastava , Marico Saffola , Prashant Agarwal , Centre For Science , Honey Tasties , Havas Worldwide , Zandu Pure Honey , Dabur India , Learning Curve , Dabur Honey , பிராகதி ராணா , பிரஷண்ட் அகர்வால் , மையம் க்கு அறிவியல் , ஹவாஸ் உலகளவில் , ஜந்து தூய்மையானது தேன் , டபூர் இந்தியா , கற்றல் வளைவு , டபூர் தேன் ,

Have we normalised reckless advertising?


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From claiming 99 per cent protection against COVID to offering a one-stop solution to improve immunity, what’s with ads these days?
Many Indians can’t start their day without a steaming cup of tea. But a few got a nice little jolt when they saw an ad in The Times of India from Dabur touting the benefits of its Vedic Suraksha Tea.
The full-page print ad’s copy read: Immunity is the strongest need of the hour. All you need is a cup of tea.
At first glance, it may seem like a regular, harmless ad for Dabur’s tea brand. Or not. We live in an era of heightened awareness around health, fitness and immunity. So, was it right for a major brand such as Dabur to tout its tea brand as ‘enough’ for all our immunity needs? ....

Uttar Pradesh , Abhijit Avasthi , Kaizad Pardiwalla , Amitk Shrivastava , Spring Brand Solutions , Institute Of Medical Sciences , Advertising Standards Council Of India , Indian Society Of Advertisers , Banaras Hindu University , Vedic Suraksha , Learning Curve , Medical Sciences , Asian Age , Advertising Standards Council , Indian Society , Sideways Consulting , உத்தர் பிரதேஷ் , வசந்த பிராண்ட் தீர்வுகள் , நிறுவனம் ஆஃப் மருத்துவ அறிவியல் , பனாரஸ் இந்து பல்கலைக்கழகம் , வேத சுரக்ஷா , கற்றல் வளைவு , மருத்துவ அறிவியல் , ஆசிய வாழ்நாள் , இந்தியன் சமூகம் , பக்கவாட்டாக ஆலோசனை ,