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Anand Murty joins DDB Mudra as strategy head

Anand Murty joins DDB Mudra as strategy head
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DDB Mudra appoints Anand Murty as strategy head | Advertising

DDB Mudra appoints Anand Murty as strategy head | Advertising
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DDB Mudra Group's Point of New reveals shifts in 2021 consumer trends


It is a collection of 15 essays.
11 Jan, 2021 - 07:01 PM IST     |     By indiantelevision.com Team    
New Delhi: DDB Mudra Group has unveiled Point of New, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour brought on by the pandemic. Using the group’s proprietary Signbanking process, over 600 Covid specific small signs of social change were aggregated over the course of eight months. Authored by the group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world.
Point of New showcases the impact of new rituals in a post-Covid world on people, businesses and society at large. The essays discuss the new rules of the new world modelled on themes that keep the wheel of life in motion such as being, identity, consuming and parenting amongst others. ....

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