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FUGU, an Israeli startup that has launched a technology enabling trust between online businesses and their customers, has completed a seed round to help fund the fight against consumer fraud in online commerce. The amount, which is roughly $600,000, was led by an international venture fund and private investors. FUGU uses machine learning technology to change the way that payments are made online. It provides online businesses with continuous and up-to-date information on the risks inherent to each transaction, allowing decision points such as cancellation before shipment, to occur. It does this by tracking the payment post-purchase to look for signs of fraud. ....