South Bend Tribune
Finding where customers are at and what they want is crucial for any business. But the situation takes on a whole new meaning when it comes to food trucks.
Every year, a handful of food trucks pop up around town, especially during the summertime. With working in downtown offices still an ever-fluctuating situation, designated events such as For the Win Food Truck Wednesday in Mishawaka and Fridays by the Fountain events in South Bend allow the opportunity for food truck operators to reach customers on a more consistent basis.
But as a side effect of the pandemic, renting out food trucks for special private events have become even more popular. Several area food truck operators say they’ve gotten many calls from couples who want tacos or pizza for their wedding and companies who want to entice employees to work from the office and so are hosting special lunch events. Businesses like Barnes and Thornburg have taken it a step further.
SOUTH BEND â Eric Robertson needs an extra 200 employees to staff his restaurants.
As the vice president of operations for Delight Restaurant Groups, Robertson oversees 28 area Taco Bell locations, and things are getting tight.
In recent weeks, he has made daily decisions on which locations need to close early, and when, because of a shortage of workers.
âWeâve modified operations so that we can serve our guests in a reasonable amount of time,â Robertson said, âso we are looking at it on a case-by-case decision.â
After a year of dealing with shutdowns, capacity limits and mask requirements, the restaurant industry been hit with yet another potentially devastating challenge.
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