Ames Watson Lawrence News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Dive Brief:
Fashion boutique South Moon Under is being acquired by Ames Watson, a private investment firm that acquired hat specialist Lids from Genesco in 2019.
Terms of the deal were not disclosed. Annapolis, Maryland-based SMU currently has 30 stores spanning from Connecticut to Florida. 
In a press release, Ames Watson indicated it plans to expand the retailer. We see a tremendous opportunity to grow a brand with high recognition into a national store with a local approach, Lawrence Berger, co-founder and partner with Ames Watson, said in the release. 
Dive Insight:
Ames Watson launched in 2018 and in short order has made four retail acquisitions in the three years since.  ....

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