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Chocolate retailer Godiva to close or sell its 128 North American stores
Bebeto Matthews/AP
By: Jermaine Ong
and last updated 2021-01-25 14:18:33-05
(KGTV) Chocolatier Godiva announced it will be closing or selling its stores in North America by the end of March.
The company known for its premium chocolates cited the coronavirus pandemic as a reason for its decision to sell or shut down its 128 North American brick-and-mortar locations.
In a statement, the company said: âAt the same time, in this market, demand for the in-person shopping experience offered through GODIVAâs brick & mortar locations has waned as a result of the pandemic and its acceleration of changes in consumersâ shopping behavior. In response to these market dynamics, GODIVA will exit its 128 brick & mortar locations in North America, partially through sales and partially through closures, by the end of the first quarter in 2021. GODIVA will maintain retail operations across E