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STR Weekly Insights: 7-13 January 2024

Early January is generally a slow period for the hotel industry. Thus, this week’s robust gain (+6.3%) in average daily rate (ADR) came as a surprise given occupancy was down 1.5 percentage points (ppts). A closer look revealed that most of the growth was due to a single market Las Vegas, which hosted the annual Consumer Electronics Show (CES) a week later than in 2023. U.S. revenue per available room (RevPAR) advanced 3.3% due to the ADR boost. ....

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Using the Labor Data from Hotel Effectiveness to Minimize Costs and Turnover | By Larry Mogelonsky and Adam Mogelonsky

While the pent-up demand from 2022’s travel recovery has now normalized, hotels are still mired by inflationary wages and high turnover. This presents a sweeping, existential issue for the industry on multiple fronts, with labor issues at the forefront of discussion heading into this year’s ALIS (American Lodging Investment Summit), happening January 23-25 in Los Angeles. ....

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Which technologies & apps will have the greatest impact in 2022?

The pandemic accelerated digital transformation by 10 years (McKinsey & Company) and today s travel consumers have become more digitally and tech-savvy than ever. Many of today s travelers service expectations are around self-service, around do-it-yourself, from online planning and booking, to preferences for contactless check-in, mobile keys, voice assistants, and communication with hotel staff via messaging. Serious technology implementations are needed to "appease" these exceedingly tech-savvy guests and their exceedingly high technology expectations. At the same time, two other extremely important issues are plaguing the industry today that need immediate resolution: a) never-ending labor shortages, b) unsustainable labor costs. Only through accelerated investments in technology - cloud, mobility, AI, robotics, IoT, and other next-gen technology applications and innovations - can the hospitality industry do more with fewer employees and solve the three major indust ....

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