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Agencies and creators will need to provide clients with much greater transparency around pricing and measurement if influencer marketing is to truly come of age in 2022, experts tell The Drum, as we look ahead to the trends that will define the space in the months ahead. ....
Editorial: UNC should offer classes on content creation dailytarheel.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailytarheel.com Daily Mail and Mail on Sunday newspapers.
Influencer Unions Could Help Tame the Influencer Economy dailydot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailydot.com Daily Mail and Mail on Sunday newspapers.
Why Facebook's betting $1 billion on creators engadget.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from engadget.com Daily Mail and Mail on Sunday newspapers.
There is now a UK union for influencers, The Creator Union; andaUS trade association, the American Influencer Council. Mega influencers such as Kylie Jenner (233 million followers on Instagram) can earn as much as $1m per post. Even the Government uses them: last year it paid influencers including Love Island stars to promote the NHS Test and Trace service. What is life like for influencers? The idea of making thousands of pounds a month by sharing a few selfies may sound cushy – but the reality can be hard. There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. There’s the pressure of always seeking to increase your follower count to drive up revenues. But arguably the toughest part, says Amy Hart (1.1 million follower ....