Coon cheese renamed Cheer Cheese after six-month search for new name
January 13, 2021
The makers of Coon Cheese have unveiled a new name for the well-known dairy product after a six-month process to give the 85-year-old brand a new identity.
Cheer Cheese will appear in supermarkets around the country from July, according to a statement from Canadian-owned parent company Saputo Dairy Australia, released on Wednesday morning.
Saputo has owned the Coon brand since 2015. In July 2020, the company announced it would “retire” the Coon Cheese name in response to increasing calls for brands to move away from product names that have racist connotations.