By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabri.
By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabri.
Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat. Other major companies, including VF Corp and Permira-owned Reformation, are also touting warm-weather styles made with Tencel, a lyocell fiber that textile manufacturer Lenzing says is more absorbent than cotton. The push comes as clothing retailers, whose sales dipped as
By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabri.
Focus: Clothiers bet on 'cooling' fabrics as global temps rise reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.