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Design Trends to Accommodate New Household Priorities

Jenni Nichols, VP of Design-Lens for the New Home Trends Institute, offers insights into home design trends for an evolving consumer base. ....

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Barnaby Illustrates How the Pandemic Altered Homeowner Wants and Needs

Barnaby Illustrates How the Pandemic Altered Homeowner Wants and Needs
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Barnaby: The America at Home Study Concept Home

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The pandemic redefined what a home does and means to millions of Americans, raising the bar on new construction. To find exactly what today’s homebuyers need and want from their homes, marketing and branding expert Teri Slavik-Tsuyuki of tst ink, consumer strategist Belinda Sward of Strategic Solutions Alliance, and architect Nancy Keenan, president and CEO of Dahlin Group, conducted the America at Home Study.
The study, initially conducted in April 2020, received responses from 3,000 Americans about what their home means to them, how they use their homes, and what features they would be willing to pay for in a new home. In October, the study was conducted once more to see if answers changed since enduring the pandemic for six months. ....

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