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Marketing Lessons of COVID-19


2020 was considered not too good for new businesses to enter any market but despite the odds, a few brands, including Amber Energy Drink took the risk and weathered the storm. Raheem Akingbolu takes a look at the circumstances that helped the brand to survive the turbulence.
In the last 14 months, many businesses have faced unique and difficult challenges in the face of new regulations and social distancing constraints. As a result of this ugly circumstance, many existing businesses have closed or are operating with reduced capacity through effective use of cashless and digital payments.
Globally, brand owners recognise the strain this is placing on businesses as storefronts are seeing lower foot traffic or closing temporarily. To cushion the effect, many merchants quickly adapted business models that support customers online as well as using other measures to maintain physical distance while keeping their businesses running. ....

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Amber drinks to empower over 2000 Nigerians | The Guardian Nigeria News - Nigeria and World NewsBusiness — The Guardian Nigeria News – Nigeria and World News


Amber Drinks Limited is set to continue the maiden edition of its empowerment programme with the aim of empowering over 2000 people with the opportunity to become business owners and support their livelihood over the course of the year.
The programme, which originally commenced last year, has helped over a thousand Nigerians become business owners through the Start-up loans. The Start-up loans still offer beneficiaries up to N100, 000 worth of products which they will repay within four months at a five per cent interest rate. The loan will be given to aid beneficiaries who are interested in starting a small-scale trading business selling Amber Energy Drink. ....

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TITILOLA ADEDEJI: Pushing Ahead with Passion, Patience and Possibilities


She is smart, intelligent, and beautiful. Her sharp and robust outlook to everything and anything attests to a young lady imbued with confidence and intelligence. Titilola Adedeji, General Manager of Amber Energy Drink, is a dynamic business growth expert with over 10 years’ experience, but her approach to business as an entrepreneur is remarkable and exceptional as she constantly works with the mindset of a shrewd businesswoman. Young
and forward-looking, Funke Olaode unveils the corporate Amazon who wields a ‘magic wand.’
Her office looks simple and there is nothing extraordinary about the occupant. Looking smart but unassuming in a cream jumpsuit with matching jewellery, it was her birthday. Her numerous staff arranged a surprise birthday moment for a boss in whom they are well-pleased. Speechless, she managed to say: “I was actually surprised, very surprised because I didn’t expect it. In fact, I was going to sneak into my office. And then all of them did so ....

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