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Cariuma Shoes: How a Little-Known Brazilian Shoe Company Created One of the Best Surf Teams on Earth


Staff
Alana Blanchard, Kelia Moniz, Gerry Lopez, Jack Freestone, Jamie O’Brien, and Italo Ferreira, all sporting Cariuma Shoes. Image: Cariuma
For a brand, a solid roster of athletes is just about the best marketing it can have. Fans trust their favorite athletes, after all, and often the athletes have a larger following than the brand itself. But it can be exceedingly hard for a relatively new company to build a team with any real pull athletes need to eat, and established companies often have way more cash to slop around the marketplace, regardless of the quality of the product. That’s why I was so surprised when I got an email from a little shoe brand out of Brazil that I’d never heard of. Founded in 2018, Cariuma already has one of the most solid, well-rounded surf rosters out there. Gerry Lopez, Kai Lenny, Jamie O’Brien, Italo Ferreira, Kelia Moniz, Alana Blanchard, and Jack Freestone have all signed on the dotted line as part of the team a ridic ....

Gerry Lopez , Kai Lenny , Kelia Moniz , Cariuma Alana Blanchard , Alana Blanchard , Jamie Obrien , Italo Ferreira , Fernando Porto , Jack Freestone , Jamieo Brien , David Python , Amazonian Rainforest , ஜெர்ரி லோபஸ் , கை லென்னி , கெளிய மாநிஸ் , அலனா பிளான்சார்ட் , ஜேமி ஓபிறீேன் , இடலோ ஃபெரீரா , பெர்னாண்டோ போர்டோ , பலா ஃப்ரீஸ்டோன் , டேவிட் பைதான் , அமேசோனியன் மழைக்காடுகள் ,