Lenox Optimizes Wine Glass Packaging for Amazon Shipping
A packaging redesign for tableware brand Lenox for its red wine glasses hits the sweet spot, providing both enhanced sustainability and greater product protection for Amazon’s Frustration-Free Packaging requirements.
Feb 26th, 2021
In September 2018, Amazon launched a Vendor Incentive Program, also known as its Frustration-Free Packaging (FFP) Program, to encourage brand owners to package their products in easy-to-open, recyclable packaging that is ready to ship to customers without additional Amazon boxes. Beyond the promise of reduced packaging materials and greater customer satisfaction, Amazon provided another tantalizing incentive: an early adopter credit of $1 per newly certified unit received by the Aug. 1, 2019 deadline. Another less-inviting incentive was a $1.99 chargeback per unit for those suppliers failing to meet FFP guidelines following the deadline.