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With The Integration Of Ashfield Health, Evoke Plans For Health Marketing's Future

Last week, health specialist agency Evoke announced the integration of Ashfield Health’s marketing and comms agencies into a single global brand. The Drum sat down with two of the agency’s leaders to talk integration, the healthcare industry’s seismic shifts in the last two years, and their ambitions for a more open health marketing landscape. ....

Reid Connolly , Cambridge Biomarketing , Amar Urhekar , David Kyne , Ben Beckley , Anthony Fauci , Ashfield Health , Evoke Kyne , Ashfield Digital Creative , Mergers And Acquisitions , Rand Strategy , Business Leadership ,