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Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2020


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Vacation rental brand Vrbo has seemingly made significant gains, even over the larger Airbnb, in recent months, but it was steep advertising spend that bolstered those gains as Vrbo outspent Airbnb 10-fold in U.S. advertising during the first two months of 2021.
In other words, Vrbo bought a lot of traffic, overwhelmingly through online video, including Google’s YouTube, raising the question whether Vrbo’s boost is sustainable.
Screen shot from Vrbo’s YouTube ad “Your Together Awaits.”
In the chart below, you’ll see that Vrbo spent an estimated $91 million with $82.6 million of that for online video in U.S. advertising in January and February, the latest statistics available, according to Kantar Media. ....

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