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Top News In Alterra Group Today - Breaking & Trending Today

Why B2B marketers are moving to ABM

2021 saw a significant shift to Account-Based Marketing or ABM, with 70% of marketers reporting that they use ABM, up from 15% from 2020. Jon Clarke, Founder & CPO, Cyance, shares an overview of what ABM entails, how it works and why so many marketers have taken the leap. ....

Jon Clarke , Alterra Group , Account Based Marketing , Ideal Customer Profile ,

Ace Hotel Toronto to open this spring

Located in the heart of the Garment District, Ace Hotel Toronto, Atelier Ace’s inaugural Canadian project,  will officially open this spring. Designed by Shim-Sutcliffe Architects and Atelier Ace’s interior design team, the 123-room hotel is adjacent to Queen West, Chinatown, and the Downtown business core. The new hotel also features a signature restaurant, Alder, and […] ....

Patrick Kriss , Brad Wilson , Alterra Group , Ace Hotel Group , Ace Hotel Toronto , Finer Space Corporation , Garment District , Atelier Ace , Shim Sutcliffe Architects , Queen West , Chef Patrick Kriss , Ace Hotel , Playground Park , Brigitte Shim , Zinc Developments ,