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Globus launches new touring style focused on fun and flexibility
Date: Mar 16 2021
TORONTO With itinerary names like ‘Boogie & Blues,’ and ‘The Bold & The Brewtiful,’ you can bet that Globus’ brand new touring style isn’t your average way to see the sights.
Announced today and launching in September 2021, ‘Choice Touring by Globus’ comprises 13 new itineraries in Europe and North America that focus on fun, and more importantly, flexibility, with YourChoice Excursions – a selection of curated experiences – built into the price.
According to Stéphanie Bishop, managing director of Globus family of brands, the idea for the new touring style came about from a post-pandemic survey by Mintel Research, which found that 55% of potential touring and adventure customers now regard flexibility of itinerary as a critical success factor. ....

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