Live Breaking News & Updates on Alpine Takes The Road Less Travelled For Debut Tv Campaign

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Capturing the power of change, Havas Paris launches the film aligning Alpine s ideas with its new investments in Formula 1
For the first time in its history, the Alpine brand is communicating on television. A film with breathtaking images produced by Havas Paris.
Going off the beaten track, fighting boredom, and daring to escape the norm, such is Alpine s vision of the world embodied through a highly graphic film. A founding step for the brand, relaunched in 2016, which had never before invested in TV. The 45-second film tells the story of how, in a standardised and monotonous world, suddenly, one day, everyone can make the choice of an alternative and take a turn. Newly invested in Formula 1, Alpine puts into this film its idea of the sports car: lightness, agility, iconic design and unparalleled driving experience. The result is a film that stands out from the rest of the automotive industry. ....

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