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Ambitious Isuzu sets out plans for growth

Ambitious Isuzu sets out plans for growth
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Africa's automotive industry is booming, incorporating various trades and skills


In 2019, more than 387 000 cars were exported out of South Africa. Eleni Giokos visits Port Elizabeth, recently renamed Gqeberha, to see where many of these vehicles are exported to.
As well as having a thriving port, this part of South Africa is also home to Isuzu, known for its iconic pick-up trucks. Billy Tom, CEO and Managing Director, Isuzu Motors South Africa, describes how the automotive industry can grow across the continent: You can t just treat Africa as one country. You ve got to look at the economic clusters. You ve got SADC (Southern African Development Community) where South Africa operates, you ve got East Africa, you ve got West Africa. Your approach needs to be by economic cluster, where you go into the economic cluster, do a lot of developmental work, and then grow your scale. ....

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