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By Martin Berrios
Source: Johnny Nunez / Getty
One of the brands that helped defined the streetwear scene in New York City is about to shut their doors.
ALIFE has announced they are closing their signature store in The Big Apple
As spotted on
High Snobiety ALIFE has announced it will be closing their brick and mortar operation in downtown Manhattan. Earlier this week General Manager Treis Hill broke the news via his personal Instagram account. “Alife Rivington Club gave birth to this generations sneaker stores and streetwear world wide. There isn’t a person of influence in streetwear today that has not stepped foot in the shop” he wrote. “It was more than just a retail store, it was a meeting ground for downtown’s youth, it played host to countless live concerts from Drake, Nas, John Mayer, King Krule. It raised a generation of creatives. After 20 years we are closing the shop and leaving the Lower East Side. Thank You to everyone that helped make it magic.�