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Many skills are required to make web design effective. Often individuals work in groups to create graphics, text, interface, and code as well as to study user experience and optimize the website for search engines.
A modern website is both a visual art object and a communication tool. At the same time, it is a piece of technology, and we expect it to operate smoothly and be accessible. An efficient website attracts clients and has high usability.
The visual aspect of web design principles covers:
Contrast
Text and image, size of different objects, buttons, pictures, and text pieces are placed in contrast to each other.
Color Schemes for Web Design
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(Photo : pexels)
Our preferences are often based on color. Its influence on our behavior is examined by psychologists and employed by marketing specialists and designers. Color is perceived differently across cultures, by various age groups, and opposite sexes. For example, white is considered the color of innocence in western cultures, while it s the color of mourning in Asia. Different individuals and languages are not equal in their ability to name colors as well.
Web designers from a studio based in Seattle explain how color combinations are used in graphics to catch our attention, to make information look attractive, and to create a credible impression of a product or a company.
The easier it is for an average person to navigate a website, find information, and accomplish tasks, the higher its usability is. The term usability is very close to the concept of a user-friendly design. Yet the latter focuses not only on the amount of effort one puts into surfing the web but on a pleasant, not frustrating experience received while doing it.
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