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SYKY has hired Nicola Formichetti to help bridge digital and physical fashion, 9dcc has scooped phygital brand of the year and Lacoste has teamed up with DRESSX.

South koreaSouth koreanRalph laurenAlice delahuntAndrea abramsLady gagaAlexander mcqueenNicola formichettiWorld economic forum in davosPhygital brandWorld economic forumNetworked productAlice de la huntPhygital fashion