this elaborate con? 0ur investigations all led us to one man madbird s charismatic boss, ali ayad. he was the director of the company, he looked like an influencer appearing in gq magazine and had claimed to have worked for nike. but all that turned out to be lies, too. we needed to speak to ali. whispering. hi, ali ayad. my name s catrin nye, i m from the bbc. come on, it s time to talk to us, ali. why did you make up a fake company and then take advantage of people when they were at their most desperate? your version of the story. 0k? we have been waiting to hear your version of the story, ali, for months. you don t know all the things behind the story. you have heard one version of the story. you need to see two sides of the story. will you say sorry to the people who you hurt? i m s o rry? whose lives and time you wasted? if i hurt somebody. if i hurt somebody, of course i m sorry, but i m telling you there s another