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Facebook's success was built on algorithms. Can they also fix it?

For billions of people around the world, Facebook can be a source for cute baby pictures, vaccine misinformation and everything in between — and all of it surfaces in our ....

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CNN CNN Newsroom With Pamela Brown October 10, 2021 22:46:00

Algorithm. where is it? the algorithm? yes. do you have it with you now? no, but there are algorithms in all of our phones and computers. not mine. i got a jitterbug flip phone. only lets me call my son or the hospital. is that what the kids are calling a meme? we did a montage recently of all the funny things lawmakers have said, but what is your reaction? number one, they re absolutely right, that we need lawmakers who reflects the times and right now we don t seem to have that. the whistleblower is fine. the house will be testifying in front of european leaders, and speaking of european officials, they might be where he we see m progress made. facebook stock down 15% from last month. no prior scandal has hurt ....

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MSNBC Velshi October 10, 2021 12:32:00

Functions within certain teams. so you might have, you know, a team that s tasked with newsfeed or groups. but within those specific functions of the platform, you have combative teams. some are charged with telling us about how people use them, and some are charged with telling them how we can make them grow faster. and so often you re hearing when people are tasked with finding out, okay, how does this affect elections or how does this affect voting or how does this affect hate speech or whatever, you re hearing people sound the alarm. and then within the same function you re hearing people say, but if we want people to continue to use them, we re going to have to keep this algorithm the way that it is. and that s the story we ve heard time and time again. i think it s worth saying, i m struck by the idea of cecilia s book, the name of it. it actually comes from a 2016 quote from who is now cto andrew bosworth and that is an ugly ....

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MSNBC Velshi October 10, 2021 12:30:00

More. they like, they comment, they share stories, and that s really important to facebook because they need people to come back more and more. and so that particular business model has become so powerful and so persuasive. they re not the only ones, facebook is not the only company that deploys this business model. what facebook has done and what frances haugen and other reporters have shown for quite some time as well as other whistle-blower that s they consistently make decisions to prioritize growth and engagement so much so that even when there are warnings that there are problems, security risks related to january 6th, security risks related to the elections of 2020 and 2016, as well as teen harms over and over they decide to choose engagement over security of people. well, and that s one of the things that i found so striking is that it seems as if they re doing research and they find the research, but they re not changing the algorithm because all of a sudden it would be less ....

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MSNBC Velshi October 10, 2021 12:29:00

Food safe. we now need to do the same thing for tech. have something like an fda. cecilia, in your book you follow up with saying, one thing is certain, even if the company undergoes radical transformation in the coming years, that change is unlikely to come from within, the algorithm that serves as facebook s beating heart is too powerful and too lucrative. can you expand a little bit on that? yeah. and i think frances haugen this week tried to crystalize and make accessible how facebook s systems work. and that s at the heart of our book as well as the reporting by brandy and so many others, which is that facebook is different in that its system, the technology uses software decisions, software ranking, known as algorithms, to amplify certain content. the content that they amplify is the most agitating content. positive agitation or negative agitation. why they do this and why this is so important to them is because when they do that, people engage ....

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