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How Amazon Connects With Fans Through Targeted Ad Messages During Thursday Night Football and More

In a panel titled “Embrace the Power of Fandom to Connect Content and Commerce,” Alexys Coronel, head of U.S. entertainment and telecommunications at Amazon… ....

Andrew Wallenstein , Alexys Coronel , Connect Content , Amazon Ads , Variety Intelligence Platform , Prime Video , Reaking News ,

Variety Entertainment Summit at CES 2024 Key Takeaways

Here are key takeaways from the Variety Entertainment Summit at CES 2024 full-day event, held Jan. 10 in Las Vegas. ....

United States , John Harrison , Cynthia Littleton , Jenefer Brown , Ovetta Sampson , Hanno Basse , Las Vegas , Alexys Coronel , Catherine Halaby , Harvey Mason Jr , Alan Bergman , Jason Wong , Jed Dederick , Steve Huffman , Tony Isetta , Charlie Collier , Bryan Moore , Dana Walden , Greg Reed , Rita Ferro , Amy Reinhard , Recording Academy , Bass Pro Shops , Best Buy , Digital Domain , Universal Pictures ,

How Entertainment Brands Are Embracing Fandom to Engage Audiences

Industry leaders talk fueling fan engagement with franchise discovery, content experiences and cross-category collaboration. ....

Alexys Coronel , Kristen Mclean , Paramount Pictures , Entertainment Marketing Summit , Amazon Ads , Danielle De Palma , Thursday Night Football , Sue Perez Jackson , Fandom Experiences ,

3 Ways Brands Can Get Involved With Fandoms

3 Ways Brands Can Get Involved With Fandoms
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