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La Bouche Rouge launches upcycled, natural and refillable fragrances



The plastic-free and refillable cosmetics luxury label enters the perfume category with a range of five natural and upcycled fragrances. All them are packed in glass bottles that can be refilled with 100% aluminium tubes.

Known for its luxurious plastic-free makeup products, the brand created by Nicolas Gerlier is launching its very first collection of perfumes with a major challenge: to show that luxury can be resource efficient.

Upcycled ingredients

With 30% upcycled ingredients and. ....

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Fine Fragrance RE¦IMAGINED: Firmenich and Central Saint Martins Project the Future Role of Fine Fragrance


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GENEVA, March 3, 2021 /PRNewswire/ Firmenich, the world s largest privately-owned fragrance and taste company, has teamed up in an exclusive collaboration with world-renowned arts and design college Central Saint Martins in London to reimagine the future of fine fragrance. Twenty-one projects provide a unique, fragrance forward vision for game-changing uses of fine fragrance, from heat relief, water conservation, and community empowerment, to mindful eating and scent travel.
Firmenich is empowering a positive future for fine fragrance, said Ilaria Resta, President, Global Perfumery, Firmenich. Through both
RE|GENERATION and
Olfactive Design, we are writing a new story including creation, distribution points, distribution methods, and physical or digital experiences, to reinvent the value of fine fragrance. Perfume becomes a social intermediary, identity marker and mindful catalyst. ....

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