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In Happiest Place on Earth, a Startup Is Targeting Car Addiction

(Bloomberg) The idea is simple: a transport service that’s so good, you’ll never need a car again. It’s what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that’s already being used in several European cities and in Tokyo. In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to. MaaS Global, whose investors include BP Plc, Mitsubishi Corp. and Toyota Financial Services, says its app can fix urban congestion and reduce pollution. That’s as research shows that living in an environment with cleaner air contributes measurably to happiness and wellbeing. Chief Executive Officer Sampo Hietanen says creating a world in which it’s more convenient not to have your own car is an obvious way to cut carbon emissions in the transport sector. In the U.S. alone, transport accounts for almost 30% of total greenhou ....

United States , British Columbia , Eteläuomen Läi , Sampo Hietanen , Eric Tchouamou Njoya , Alexandros Nikitas , Elena Alyavina , Bp Plc , Toyota Financial Services , University Of Huddersfield , Mitsubishi Corp , Executive Officer Sampo Hietanen , South America , Business General , ஒன்றுபட்டது மாநிலங்களில் , பிரிட்டிஷ் கொலம்பியா , பிபி ப்ல் , டொயோட்டா நிதி சேவைகள் , பல்கலைக்கழகம் ஆஃப் ஹடர்ஸ்ஃபீல்ட் , மிட்‌ஸ்யூபீஶி கார்ப் , தெற்கு அமெரிக்கா , வணிக ஜநரல் ,

This Startup is Trying to Convince Clients to Give up Their Cars


This Startup is Trying to Convince Clients to Give up Their Cars
This content was published on May 30, 2021 - 04:00
May 30, 2021 - 04:00
(Bloomberg) The idea is simple: a transport service that’s so good, you’ll never need a car again.
It’s what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that’s already being used in several European cities and in Tokyo. In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to. ....

United States , British Columbia , Eteläuomen Läi , Sampo Hietanen , Eric Tchouamou Njoya , Alexandros Nikitas , Elena Alyavina , Bp Plc , Toyota Financial Services , University Of Huddersfield , Mitsubishi Corp , Executive Officer Sampo Hietanen , South America , Business General , ஒன்றுபட்டது மாநிலங்களில் , பிரிட்டிஷ் கொலம்பியா , பிபி ப்ல் , டொயோட்டா நிதி சேவைகள் , பல்கலைக்கழகம் ஆஃப் ஹடர்ஸ்ஃபீல்ட் , மிட்‌ஸ்யூபீஶி கார்ப் , தெற்கு அமெரிக்கா , வணிக ஜநரல் ,