In the Know: Alexandria College has new logo and brand
On Feb. 16, we officially launched our new brand and mascot logos to the campus and distributed hundreds of T-shirts with our Legends mascot logo and the new Alexandria Technical and Community College logo. 7:25 am, Mar. 11, 2021
By Michael Seymour, ATCC President
This In the Know column was written by Jeff Wild, the Alexandria Technical and Community College college s vice president of advancement and outreach, and his marketing team.
Jeff Wild
Throughout the past couple weeks, you may have noticed some of our students, staff and instructors in the community wearing something new – the first of our Alexandria College Legends gear.
In the Know: ATCC looks into name, logo change
Recently, we began a process to address the name and logo concerns as part of a 10-year marketing cycle. The process included the development of a mascot for the college’s new athletic programs. 7:30 am, Dec. 16, 2020
By Michael Seymour, ATCC President
What’s in a name? An institution’s name reflects its identity, reputation, history – in combination, its brand. The college’s name has evolved from its origin as part of the local school district. Vernon Maack founded Alexandria Area Vocational Technical School in 1961. In 1973, the college tweaked its name to Alexandria Area Vocational Technical Institute. As the college separated from secondary education and expanded its mission, the names continued to change – Alexandria Vocational Technical Institute (1985), Alexandria Technical Institute (1988), Alexandria Technical College (1990), to the current legal name of Alexandria Technical and Community Co