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This photograph taken Feb. 6, 2024 shows a laboratory technician monitoring the progress of lab-grown diamond seeds at Greenlab Diamonds manufacturing firm on the outskirts of Surat. (Sam Panthaky/AFP via Getty Images)(NEW YORK) The natural diamond industry has been fueled by a glittering marketing strategy for decades, but is the sustainability of modern, lab-grown diamonds as clear-cut as consumers believe?Since De Beers Group s 1940s "a diamond is forever" advertising campaign, dubbed by Advertising Age as the "slogan of the 20th century" in 1999, the natural diamond industry exploded into a multi-billion-dollar industry and cemented itself into modern culture."Diamonds are very ingrained in our culture," Paul Zimnisky, a leading diamond industry analyst, told ABC News. "I think, as humans, we just desire these rare, precious gemstones and metals. It s not practical, but it makes us feel good."In 2022, the global natural diamond market was v

Democratic republic of the congoUnited statesSierra leoneSam panthakyAlexander weindlingMelissa jawaharlalPaul zimniskyUlrika dhaenens johanssonPewter industriesGemological institute of americaInternational gem societyMarket researchNatural diamond councilBeers groupEuropean unionCenter united states