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Sweden’s self-serve advertising platform DanAds raises $5 million
April 29th, 2021.
Sollentuna, a suburb of Stockholm-based self serve advertising platform DanAds has raised $5 million and has appointed investor Anders Borg, Sweden’s former Minister for Finance, as Chairman of the Board.
The round of funding was led by Wellstreet, and saw participation from individual investors Hugo Stenbeck, Jonas Sjögren, Johan Andersson and Alexander Hars. The fresh capital is expected to be used to further expand into the European market as well as new verticals.
“DanAds is currently on a rapid growth trajectory and we are excited to be on this journey with them,” comments Wellstreet CEO Mikael Wintzell.