Viaplay Group expands Dutch distribution broadbandtvnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from broadbandtvnews.com Daily Mail and Mail on Sunday newspapers.
Viaplay Group has inked a deal with Solcon in the Netherlands, giving new customers free access to Viaplay during the entire 2023 Formula 1 season and offering current customers a six-month discount.
Viaplay Group has signed a distribution deal with T-Mobile in Poland, giving T-Mobile’s Swap customers free access to the Viaplay streaming service until February 28, after which they can add a subscription to their package.
In a move that will add on to the Nordic media provider’s more than 1 million customers in the country, Viaplay Group has entered into a partnership with mobile.
While reaffirming its long-term subscriber targets, Viaplay Group is not planning any further direct-to-consumer rollouts for its streaming platform in 2023 beyond a North American launch and has aligned with Pickbox NOW to expand its Viaplay Select branded-content concept in Central and Eastern Europe.