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Huawei Mobile Services and Kumu announce collaborative partnership via AVOW agency to enhance users' experiences through strategic advertisements

SINGAPORE, July 29, 2022 /PRNewswire/ Kumu, the popular live-streaming social media platform in the Philippines has entered into a long-term collaboration with HUAWEI Ads. Represented by their ad agency AVOW, a mobile OEM advertising specialist, who handles all of their user acquisition activities through mobile OEMs, Kumu has seen a significant increase in its number of users and downloads following a successful pilot program with HUAWEI Ads in August 2021. The suite of features offered by HUAWEI Adsthrough AVOW,aligned with Kumu's needs to increase reach and engagements on their platform. On Huawei ecosystem apps, Kumu successfully boosted its visibility which allowed the app to achieve 60% average engagement rate and 57% improvement in cost-per-download (CPD). "Thanks to the delivery of premium advertisements on HUAWEI Ads, Kumu has grown to be one of the highest grossing applications in the markets. Our partnership with HUAWEI Ads have helped us to generate leads far gre ....

Hong Kong , Huawei Asia Pacific , Alex Tshering , Prnewswire Kumu , Chief Growth Officer , Untapped User Audiences , Petal Search , Data Management Platform , Rei Xiao , Mobile Ecosystem Business Growth , App Annie , Middle East , July 29 , 022 Prnewswire Kumu , He Popular Live Streaming Social Media Platform In The Philippines Has Entered Intoa Long Term Collaboration With Huawei Ads Represented By Their Ad Agency Avow , A Mobile Oem Advertising Specialist , Ho Handles All Of Their User Acquisition Activities Through Mobile Oems , Umu Has Seena Significant Increase In Its Number Of Users And Downloads Followinga Successful Pilot Program With Huawei Ads August 2021 The Suite Features Offered By Adsthrough Avow , Aligned With Kumu 39s Needs To Increase Reach And Engagements On Their Platform Huawei Ecosystem Apps , Umu Successfully Boosted Its Visibility Which Allowed The App To Achieve 60 Average Engagement Rate And 57 Improvement In Cost Per Download Cpd Quot Thanks Delivery Of Premium Advertisements On Huawei Ads , Umu Has Grown To Be One Of The Highest Grossing Applications In Markets Our Partnership With Huawei Ads Have Helped Us Generate Leads Far Greater Than Initial Campaign Goals , Uot Said Alex Tshering , Hief Growth Officer At Kumu Reaching Untapped User Audiences With Huawei Ads Experienced Exponential Withina Short Period Of 9 Months Due To The Extensive Global Base Within Mobile Ecosystem This Portfolio Is Driven By 39s Quot 1 8n Strategy , Hich Uses The Smartphone As Main Entrance , Nd8 Commonly Used Terminal Devicessuch As Speakers , Nd Watches As Auxiliary Entrances ,

People Digest: Ex-Gojek exec joins Kumu, Credit Suisse names SE Asia lead

Crystal Widjaja, former executive at Gojek, has joined Philippine-based live-streaming startup Kumu as its chief product officer. ....

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